The Municipality of Skopelos has begun tourism promotion for the New Year has begun on time with targeted articles on the UK market, in view of its participation at the internationa tourism expo WTM 2022. Following an organized press trip, the popular travel blog Where Life is Great, targeted to couples who love activities and adventure, published an article recently that praises the island’s beaches (https://wherelifeisgreat.com/best-skopelos-beaches/). This article has already been read by many and mentions that “Skopelos is an unspoiled jewel in the Aegean Sea, with mountain slopes bedecked in dense greenery carpeting down to fine beaches and limpid waters”.